Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your most worthy business asset. There is a very common misconception that registering a company, purchasing the website names and registering for tax purposes provides you the actual use of legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise on whether to register a brand. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights the following the company trademark for that specific goods and services, both in the offline and Online Trademark status search India environments; affording the business the capability to stop others from the brand and potentially damaging the reputation of the business.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description for this business’ offerings provides the legal specifics of a security program. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories in the market.
It is important to highlight that trademark applications are country specific. For instance, this means that should you have a trademarked business in New Zealand that is actually trading, or is proposing to trade, in Australia you should protect the emblem and business conception australia wide too. Having rights towards brand, logo and product offerings in New Zealand does not mean that you have the same rights in Australia; a separate trademark application must be added.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the instrument. However, objections are rare and the majority of trademark applications progress straight through to registration. The particular trademark registration is approved, the business will receive certification and approval to be the exclusive user of the specified trademark for the plethora of goods and services inked under the application.